Our PurposE
We are building the housing platform for the next generation, combining data, technology, and modern manufacturing to deliver quality homes at scale.
Why More Modular Housing is Necessary
"Despite being the largest generation of potential buyers at 86 million strong, Millennials face unprecedented barriers to achieving what was once a rite of passage."
~ National Association of Realtors (NAR)
The median first-time buyer is now 38 years old, the oldest since NAR began tracking in 1981. Historically, first-time buyers were between ages 28 and 33.
This represents a decade of lost housing wealth gains.
Housing is having its “Ford” moment
More than a century ago, Henry Ford transformed the automobile from a luxury product into something accessible to millions.
1913
Ford introduced precision manufacturing and the assembly line
By introducing standardization, efficiency, and repeatability, Ford made car ownership possible for millions of Americans who could never have afforded it before.
Today
We believe housing is at a similar inflection point
Homes are still largely built one at a time, on-site, with inconsistent timelines, costs, and quality. The industry has resisted the revolution that transformed every other manufacturing sector.